Blogging: An excellent free internet marketing tool

Blogging: An Excellent Free Internet Marketing Tool What exactly is blogging? Blog is the widely used term that refers to a web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.Blogging for your Internet business is a great way to boost the visibility of your products and services. Savvy marketers have discovered that blogging is one of the best internet marketing methods that won't cost you a penny. Here are a few ways to boost your internet advertising with the help of a blog:1. Keep your clients or customers up to date with your website's alterations. Your new products and affiliate websites could also be announced through your blog.2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through the use of archives or categories. What could be better than searchable information that could be easily accessed by anyone browsing the web.3. Air your opinions, give informed advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging. 4. Include links that will fetch back links (reciprocal links or link exchanges) and subsequently improve your ranking on search engines. This can be done by putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income (use url redirection/shorteners).5. Collect visitor (potential customer) information in the comments section on each post on your blog. You can learn from and improve your products and services with the feedback from your readers.6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists (social bookmarking or rss feed) that will automatically link you to their blogs. How do you set up a blog? Here are some of the ways to take advantage of this great way to advertise your Internet business.You can either set up paid for blogging software or allow a blogging hosting service do it for you. Host services are the most popular in this field.Those hosts will provide you with easy instructions on how to put up your blog. These are some of the most popular FREE blogging services on the Net:1/ LivejournalPerfect for beginners: 2/ Blogger.com Great for beginners & there’s a new beta version with which you’ll need a Google account:https://www.google.com/accounts/NewAccountThen it can be easily converted to Wordpress once you become more proficient & familiar with blog postings. 3/ Wordpress.comMy personal favourite is the free version of Wordpress.com where you can create your own easy to remember web address such as Myblog.wordpress.com. It is also straight-forward to use for beginners, although I would recommend starting up with Blogger.com at first until you have mastered the basics after a few months practice.Your blog can then be easily imported to Wordpress.com which contains useful extras such as being able to rearrange your blog page layout, see blog visitors information which shows daily & monthly visitors and includes the tags that they used to find your website, which is very handy to know so that you can then tell which advert or tag that you have created is getting the most attention therefore improving your popularity with the search engines. You can also upgrade your account & then use many of the “plug-ins” which are either included or ones designed by techies.